User Privacy Notice

USER PRIVACY POLICY

The City of San Luis Obispo is committed to your privacy. This privacy notice explains our collection, use, disclosure, retention, and protection of your personal information.

SCOPE

This privacy notice applies to City of San Luis Obispo website, application, service, or tool (collectively “Services”) where this privacy notice is referenced, regardless of how you access or use them, including through mobile devices.

 

PERSONAL INFORMATION WE COLLECT

 

What is personal information?

Personal Information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

We do not consider personal information to include information that has been anonymized or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.

What personal information do we collect?

We collect personal information from you and any devices (including mobile devices) you use when you: use our services, register for an account with us, provide us information on a web form, update or add information to your account, or when you otherwise correspond with us.

The provision of personal information is voluntary, but may be necessary in order to use our services, such as itinerary planning, email updates and news.

We may also collect personal information from other sources, as described below.

Personal information we collect automatically when you use our services or register for an account with us

  • Identifying information such as your name and email addresses when you register for an account with us
  • We collect information about your interaction with our services, your advertising preferences, and your communications with us. This is information we receive from devices (including mobile devices) you use when you access our services. This information could include the following: Device ID or unique identifier, device type, ID for advertising, and unique device token
  • Location information, including location information from your mobile device. Keep in mind that most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device’s settings menu
  • Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history, and your web log information

 

Personal information we collect using cookies and similar technologies

  • We use cookies, web beacons, unique identifiers, and similar technologies to collect information about the pages you view, the links you click, and other actions you take when using our services, or within our advertising or email content.
  • The City contracts with a third-party for ad serving on sites external to our site. The third-party uses cookies, web beacons, and similar technologies to determine which sites and ads provide the most efficient and effective avenues to get users to our site. The City does not provide nor does the third-party collect any Personally Identifiable Information in this process. You may set your browser to opt-out (http://www.aboutads.info/choices/) of such use in our advertising and allowing the third-party to set an Opt-Out Cookie. The cookie will permit us to recognize you for the purpose of acknowledging your opt-out election. (Note: Advertisements will still be served but no data will be utilized in the decision process).

 

Personal information collected from other sources

We supplement the personal information we collect directly with information collected from third parties:

Marketo
Marketo collects information on user traffic to our website. This information may include, but is not limited to, the date and time of your visit to our website, any site from which you may have been referred to our website, the type of computer browser you are using, the identity of your internet provider and the specific computer address (Internet Protocol or IP Address) assigned to your computer. Personal data such as name, email address and marketing preferences are passed through Marketo, which is an email marketing platform. For further details, please see Marketo’s privacy policy by clicking on this link.

CloudFlare
CloudFlare optimizes traffic to our website and has access to information that your web browser provides in network protocol communication. This information may include, but is not limited to, the date and time of your visit to our website, any site from which you may have been referred to our website, the type of computer browser you are using, the identity of your internet provider and the specific computer address (Internet Protocol or IP Address) assigned to your computer. Any individual contact information your provide is not transmitted to CloudFlare by our site. For further details, please see CloudFlare’s privacy policy by clicking on this link.

Amazon AWS
Amazon AWS is the hosting provider of our website and has access to any information that your web browser provides in communication. This information may include, but is not limited to, the date and time of your visit to our website, any site from which you may have been referred to our website, the type of computer browser you are using, the identity of your internet provider and the specific computer address (Internet Protocol or IP Address) assigned to your computer. For further details, please see Amazon AWS’ privacy policy by clicking on this link.

Google (Including YouTube.com)
We utilize Google to analyze our website traffic patterns and behavior in an anonymous fashion. The information that Google captures may include, but is not limited to, the date and time of your visit to our website, any pages you visit within our site, any site from which you may have been referred to our website, the type of computer browser you are using, the identity of your internet provider and the specific computer address (Internet Protocol or IP Address) assigned to your computer. Any individual contact information your provide is not transmitted to Google by our site. For further details, please see Google’s privacy policy by clicking on this link.

HotJar
We use HotJar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Yahoo, rubiconproject.com, advertising.com, casalemedia.com, demdex.net, facebook.com, twitter.com, DoubleClick, adnxs.com, adsrvr.org, adbrn.com (Advertising Providers)
We utilize Advertising Providers to personalize and track the success of advertising related to our website. The information that the Advertising Providers capture may include, but is not limited to, the date and time of your visit to our website, any pages you visit within our site, any site from which you may have been referred to our website, the type of computer browser you are using, the identity of your internet provider and the specific computer address (Internet Protocol or IP Address) assigned to your computer. Any individual contact information your provide is not transmitted to any Advertising Providers by our site.

How we use your personal information?

We use your personal information to provide and improve our services, provide you with a personalized experience on our site, contact you about your account and our services, and provide you with personalized advertising and marketing.

At times, City staff may ask for e-mail addresses to enhance communications to the public. This information is solely used by the City to conduct its business and will not be sold, transferred, given or distributed to a third party, except as required under the Public Records Act or other applicable law. In the event of a conflict between this Privacy Statement and the Public Records Act or other law governing the City’s disclosure of records, the Public Records Act or other applicable law will control.

This information is used by the City to track user activity, monitor trends, gauge server performance and improve our website. Keywords entered into our search engine are used to measure interest in specific topics, but individual entries are not tracked.

Your choices about how we use your personal information

Providing this information is strictly voluntary. You have choices about how we use your personal information to communicate with you, to send you marketing information and how we provide you with customized and relevant advertising.

Communication preferences

You can control your email communication preferences by emailing us directly at [email protected].

Marketing

If you do not wish to receive marketing communications from us, you can unsubscribe via the link in an email you received, change your communication preferences by emailing us directly at [email protected] or contact us as described in the Contact Us section below. Keep in mind, we do not sell, rent, or otherwise disclose your personal information to third parties for their marketing purposes without your consent.

Ways you can access, control, and correct your personal information

We respect your right to access, correct, request deletion or request restriction of our usage of your personal information as required by applicable law. We also take steps to ensure that the personal information we collect is accurate and up to date.

*Request access, correct, request deletion or request restriction of our usage of your personal information by emailing us directly at [email protected].

  • You have the right to know what personal information we maintain about you
  • We will provide you with a copy of your personal information in a structured, commonly used and machine readable format on request
  • If your personal information is incorrect or incomplete, you have the right to ask us to update it
  • You have the right to object to our processing of your personal information
  • You can also ask us to delete or restrict how we use your personal information, but this right is determined by applicable law and may impact your access to some of our Services

How we might share your personal information

The City may contract with a third party to provide e-commerce services in fulfilling its customer service mission. In using these services, user e-mail addresses and other personal information may be collected by the contractor. If you do not wish to have this information collected, please notify the vendor directly. The City does not assume responsibility for information collected by third party vendors.

How long will you keep my personal information

We retain your personal information for as long as necessary to provide the services you have requested.

How do we protect your personal information

We protect your personal information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls.

Data Controllers and Data Protection Officers

Learn more about who is your data controller, and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with this privacy notice, as well as any applicable national laws.

If you reside in or outside the United States, you are contracting with The City of San Luis Obispo.

 

CONTACT US

If you have a question or a complaint about this privacy notice, or our information handling practices, you can reach the City of San Luis Obispo in writing at:

City of San Luis Obispo
919 Palm Street
San Luis Obispo, CA 93401

PREVIOUS PRIVACY POLICY WITH DATE

(revised on 27 January 2015 and effective for users until 10/17/2018)

At times, City staff may ask for e-mail addresses in order to enhance communications to the public. This information is solely used by the City to conduct its business and will not be sold, transferred, given or distributed to a third party, except as required under the Public Records Act or other applicable law. Providing this information is strictly voluntary. In the event of a conflict between this Privacy Statement and the Public Records Act or other law governing the City’s disclosure of records, the Public Records Act or other applicable law will control.

A third party collects information on user traffic to our website. This information may include, but is not limited to, the date and time of your visit to our website, any site from which you may have been referred to our website, the type of computer browser you are using, the identity of your internet provider and the specific computer address (Internet Protocol or IP Address) assigned to your computer by your internet provider. This information is used by the City to track user activity, monitor trends, gauge server performance and improve our website. Keywords entered into our search engine are used to measure interest in specific topics but individual entries are not tracked.

The City may contract with a third party to provide e-commerce services in fulfilling its customer service mission. In using these services, user e-mail addresses and other personal information may be collected by the contractor. If you do not wish to have this information collected, please notify the vendor directly. The City does not assume responsibility for information collected by third party vendors.

City does not knowingly collect personally identifiable information from children under the age of thirteen. If we become aware that we have inadvertently received personally-identifiable information from a user under the age of thirteen, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally-identifiable information from children under the age of thirteen. The City does not knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally-identifiable contact information.

The City contracts with a third-party for ad serving on sites external to our site. The third-party uses cookies, web beacons, and similar technologies to determine which sites and ads provide the most efficient and effective avenues to get users to our site. The City does not provide nor does the third-party collect any Personally Identifiable Information in this process. You may set your browser to opt-out (http://www.aboutads.info/choices/) of such use in our advertising and allowing the third-party to set an Opt-Out Cookie. The cookie will permit us to recognize you for the purpose of acknowledging your opt-out election. (Note: Advertisements will still be served but no data will be utilized in the decision process).

Find Accommodations

Search
X
X